Workshop: NAVIGATING COMMUNICATION LANDSCAPE AND ENHANCING MEDIA RELATIONS

MAJA ČAKARUN, PR Expert

In the digital society information and stories are easily distributed. In that respect, it’s a challenge to attract media attention and reach our tartgeted audiences. Effective communication is a key part of being a successful leader. However, for communication to be targeted, a well-designed communication plan makes a crucial differnce as it defines actions and channels to engage an audience with intention.

Media relations continues to be increasingly challenging to deliver a newsworthy story.

The importance of learning how to effectively communicate in an unsteady environment cannot be underestimated.

This workshop will touch upon these topics and try to answer how to plan effective communication and engage with media with an ease.

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